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Cannabis Business Marketing Blog


How to Use Product Photography to Improve E-Commerce Conversions for Cannabis Brands
The why, how, and what of using product photography to improve e-commerce conversions for cannabis brands. Whether you’re selling flower, edibles, topicals, vapes or wellness-infused products, the visual representation of your product plays a central role in your online storefront.
Erin & Jake
Oct 2212 min read


How Professional Cannabis Photography Boosts Sales and Awareness
From increasing product sales to building long-term brand credibility, high-quality visuals are one of the most powerful tools cannabis businesses can leverage.
Erin & Jake
Jun 233 min read


Why Cannabis Brands Need Better Photography
Here’s an expert breakdown of why cannabis photography deserves top-tier investment.
Erin & Jake
Jun 136 min read


The 15 Principles of Strong Cannabis Branding in 2025
Your brand’s mission and vision are its North Star. What drives your cannabis business, and what impact do you aim to have?
Erin & Jake
Jun 945 min read


2025 Trends in Creative Cannabis Product Photography
From advanced technology and immersive formats to culturally nuanced storytelling, this article dives into the top trends in creative cannabis product photography shaping visual marketing strategies in 2025.
Erin & Jake
May 286 min read


ANNOUNCING THE 2025 BOOK RELEASE OF “The Art and Science of Cannabis Marketing: Strategies for Growth in a Competitive Industry”
An In-Depth Guide for Cannabis Professionals Ready to Elevate Their Brand
Erin & Jake
May 245 min read


Using 360-Degree Cannabis Photography for Colorado Dispensary Marketing
Using 360-Degree Cannabis Photography for Colorado Dispensary Marketing In Colorado’s highly competitive cannabis market, dispensaries...
Erin & Jake
May 217 min read


The Power of Cannabis Photography in E-Commerce
This article explores the profound impact of professional cannabis photography on e-commerce success, offering insights into best practices.
Erin & Jake
Mar 55 min read


Email Marketing 101 for Your Cannabis Dispensary in 2025
Email Marketing 101 for Your Cannabis Dispensary In the ever-evolving landscape of digital marketing, email remains a powerful tool for...
Erin & Jake
Jan 318 min read


Cannabis Product Photography For Most Wanted & Hogwash Pharms
Cannabis product photography photoshoot with Most Wanted and Hogwash Pharms in Eureka California in Humboldt County.
Erin & Jake
Jul 15, 20242 min read


Understanding Recreational Cannabis Target Market
Understanding recreational cannabis target market with case studies, examples, insights and more!
Erin & Jake
May 18, 20243 min read


Understanding The Cannacurious Target Market
Expanded case studies, consumer insights, and actionable strategies for engaging the "cannacurious" target market.
Erin & Jake
May 17, 20243 min read


Who Is The Target Market For Cannabis?
The key to capitalizing in the cannabis industry lies in understanding the diverse target market for cannabis.
Erin & Jake
May 3, 20244 min read


Understanding the Consumer Profile of Cannabis
A comprehensive analysis understanding the consumer profile of cannabis.
Erin & Jake
Apr 23, 20243 min read
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