Abstract Synopsis
Title: The Art and Science of Cannabis Marketing: Strategies for Growth in a Competitive Industry
Genre:
Price: $99.99
Pages:
ISBN: 9798283853956
As the cannabis industry expands into a multi-billion-dollar global market, businesses face unique challenges in branding, compliance, and consumer engagement. The Art and Science of Cannabis Marketing is a comprehensive guide for entrepreneurs and marketers looking to navigate these complexities and build powerful, resilient brands.
This book explores the evolution of cannabis marketing, from prohibition-era stigma to today’s regulated industry. It provides actionable insights into consumer behavior, competitive positioning, and the essentials of branding, storytelling, and product development. Readers will learn how to leverage digital marketing, social media, SEO, and paid advertising—all within regulatory constraints—to maximize reach and growth.
With dedicated strategies for dispensaries, cannabis farms, CBD wellness brands, and luxury products, this book tailors marketing approaches to different industry niches. Advanced topics include data-driven analytics, AI-driven personalization, AR/VR innovations, and the future of global cannabis expansion.
More than just a marketing guide, The Art and Science of Cannabis Marketing is a roadmap for success in an evolving industry. Whether you're launching a startup, scaling a business, or refining your marketing strategy, this book offers the tools to stay ahead in one of the most competitive markets today.
Available On Amazon
Preview Chapters 1-3
About the Author
Erin Delsigne is a cannabis marketing expert, photographer, and founder of Humboldt Cannabis Photographers. With over a decade of experience in brand development and visual storytelling, she helps cannabis businesses across the U.S. and Europe grow through powerful photo, video, and drone content.
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With a bachelor degree Interdisciplinary Studies from Cal Poly Humboldt with an interdisciplinary focus in Journalism, Photography, and Marketing, Erin brings a unique blend of creative expertise and strategic acumen to her work. Her approach is informed by a deep understanding of visual communication, consumer behavior, and the evolving regulatory landscape of the cannabis industry. Through thoughtful storytelling and data-driven insights, she is dedicated to advancing ethical marketing practices and supporting the growth of cannabis brands. Erin's work is driven by a commitment to authenticity, creativity, and making a positive impact in the cannabis industry.
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Beyond her professional endeavors, Erin is passionate about cannabis advocacy and exploring the complexities of legalization through interdisciplinary studies and projects, including her Cannabis Wicked Problem Project.
Press Release
FOR IMMEDIATE RELEASE
Contact:
Erin Delsigne
Humboldt Cannabis Photographers
cannabis.photographers.ca@gmail.com
(310) 283-7803
www.humboldtcannabisphotographers.com
www.humboldtcannabisphotographers.com/cannabis-marketing-book
Instagram - @ cannabis.photographers
New Book Release: The Art and Science of Cannabis Marketing Offers Strategic Insights for the Fast-Growing Cannabis Industry
[City, State] – [Release Date] – As the cannabis industry continues to evolve at a rapid pace, a new book is stepping in to provide clarity, direction, and strategy for brands looking to stand out in a crowded market. The Art and Science of Cannabis Marketing: Strategies for Growth in a Competitive Industry is now available in print and digital formats, offering a comprehensive and forward-thinking guide for cannabis entrepreneurs, marketers, and creatives navigating this unique and highly regulated space.
The Art and Science of Cannabis Marketing dives deep into what it takes to build a successful cannabis brand in today’s marketplace. Exploring everything from brand identity, product positioning, and consumer behavior to photography, social media, SEO, retail content, and emerging trends such as drone videography and 360-degree product videos.
“This book is the toolkit I wish I had when entering the cannabis space,” says the author, a seasoned cannabis marketer, creative director, and founder of Humboldt Cannabis Photographers. “It’s a practical, no-fluff resource rooted in both data and lived experience—built to help brands grow with integrity, creativity, and confidence.”
Key topics covered in the book include:
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Understanding the nuances of cannabis consumer segments
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Navigating advertising restrictions on platforms like Meta, Google, Weedmaps and Leafly
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Building trust and loyalty through transparency and values-driven branding
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Creating content that performs—photos, videos, drone, macro, and more
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Leveraging SEO, storytelling, and advocacy to position brands for long-term success
The book is ideal for cannabis startups, dispensary owners, photographers, content creators, marketing agencies, and anyone involved in cannabis branding or product marketing. Whether you're launching a new line or scaling an existing brand, this guide delivers actionable insights and proven strategies to help you grow.
The Art and Science of Cannabis Marketing is now available on Amazon:
[INSERT LINK HERE]
About the Author
As a professional photographer, videographer, and cannabis content marketing specialist, Erin Delsigne is dedicated to elevating the visual storytelling of cannabis brands. With over a decade of experience in branding, photography, and business marketing development, they help cannabis and wellness brands create powerful marketing strategies backed by stunning visual content. Their work spans dispensaries, farms, events, and product marketing across the West Coast.
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Download Press Release here:
Sample Interview Questions
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Your book bridges both creative and data-driven strategies—what inspired you to combine the “art” and the “science” of cannabis marketing, and why do you believe that balance is essential in today’s industry?
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The cannabis industry is evolving rapidly. How do you see the role of authentic storytelling and visual content creation changing the future of cannabis marketing—and how is your book helping brands prepare for that future?
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If a new cannabis startup could only implement one chapter of your book to begin with, which would you recommend and why?
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Many cannabis businesses still struggle with platform restrictions and advertising bans—what are some of the most effective alternative marketing strategies you cover in the book for navigating these challenges?
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​What common mistakes do cannabis companies make when trying to market their products, and how does your book help them course-correct?
Available worldwide to support the global cannabis industry in mastering effective, compliant, and creative marketing strategies.